Corporate Social Responsibility
Corporate Social Responsibility at the Muthoot Group is imbibed in its overall strategy. It isn’t something we single out. Each aspect of our operations and our overall culture is directly linked to CSR. The focus is on creating a socially responsible culture. Our CSR efforts are propelled by our mission and core values of “touching a million lives.”The management has complete faith in the idea that one receives in multiple value to what one gives to the community. Respect, care and balance of resources are some intangibles that we are obliged to give to the community if we want to be taken care of.
Over the years, the Muthoot Group has been actively involved in a number of CSR initiatives in domains like education, environment, sanitation, health and medical aid as well as financial aid to the economically backward classes.
Our CSR InitiativesAs a beacon of CSR, Muthoot Group has been continually raising the bar for its social and community-based initiatives and involvements. We commit our social responsibility initiatives to a sustainable future. Some of our feats in CSR include:
Environmental DevelopmentIn his race towards progress, man has been ruthless in exploiting Mother Nature for his short term gains. This has stripped us of our forests, trees and rivers. The Muthoot Group, has also responded to this need through a two-pronged attack. The first is action to spread awareness about the urgent need for conservation and educating the public, especially the young regarding effective measures for the same. The second is direct action by the Group themselves. Some of the awareness programs undertaken by the Group are:
SEED QuizThe Muthoot Group along with Mathrubhumi Daily, one of the second leading vernacular newspapers of Kerala organized the Student Empowerment for Environmental Development (SEED) quiz for school students of over 5000 schools across 38 educational districts of Kerala. The objectives of this project were richer, greener and cleaner earth for future generations; greater awareness among the student community on environment protection issues (protect water, air and soil) and inculcating the basics of conservation and development of nature and environment. This step succeeded in its aim of educating the next generation about the dangers of indiscriminate exploitation and pollution of nature and the need for conservation and also in empowering them to take the right lead in the matter.
Ente Adukkalathottam-My Kitchen GardenWith the increase in awareness regarding the harmful effects and killer diseases caused by pesticide residues in fruits and vegetables, there is an ever increasing demand for organically grown vegetables and fruits. The Muthoot Group in association with the Malayala Manorama, one of the leading vernacular newspapers of Kerala organized a seminar titled “Ente Adukkalathottam” (My kitchen garden) at Trivandrum, Kochi and Calicut. Professors from The University of Agriculture, Kerala spoke about the hazards created by pesticide residues, explained the benefits of in-house cultivation and motivated the attendees by distributing good quality seeds to support the movement.
Award for the best young researcher in NephrologyIn memory of our Founder Chairman Late Shri M. George Muthoot, The Muthoot M George Foundation has instituted an award of Rs. 2,00,000 in cash and a citation to the best young researcher in Nephrology every year. Dr. P.V. Laxmi from Hyderabad was conferred with this award this year.
Solar Water Heater & Water Purifying SystemDr. Georgie Kurian Muthoot, Executive Director, Muthoot Health Care Division inaugurated the Solar Water Heater & Water Purifying System that was donated to a Kozhencherry Govt. School, Kerala.
IT initiatives for a paperless organizationProjects like Core Banking Services (CBS), Human Resource Management System (HRMS), CRM (Customer Relation Management) and FAMS (Fixed Asset Management System) have been implemented which have aided in reducing the paperwork in the organization.
Projects in Public InterestProjects of Public Interest are initiatives that bring together and strengthen the work of philanthropic institutions, non-profit groups and other public interest organizations who share a vision of a society that ensures justice, dignity and opportunity for all people. Few initiatives taken by The Muthoot Group are:
Clean City-Green City Marathon Road ShowAs cities become over-crowded, the infrastructure and other facilities provided by the State and Municipal Corporations become inadequate to handle the load. One such area where public co-operation is required is in efficient waste disposal and maintenance of a clean environment. The benefits of a green and clean city are better health, environment and quality of life for all its citizens. The Muthoot Group in association with Kochi Municipal Corporation organized a ‘Clean City- Green City’ Marathon to promote and educate the youth and other members of the public about the health hazards of ineffective waste management and techniques of effective waste disposal. The Muthoot Group directors along with more than 50 employees in colourful T-Shirts emblazoned with the Company’s Logo participated in this road show.
Noise Pollution -‘Horn not OK Please’While there is increasing awareness on pollution of the environment through physical pollutants, noise pollution is the least talked/written about. An irritant that can even cause loss of hearing over time, noise pollution has reached alarming levels due to the increased number of vehicles on the road, indiscriminate honking of horns and revving of engines as people adopt rash and impatient driving to reach their destinations in time. “Horn Not OK Please” is an initiative by Muthoot Environment Research Foundation and the Kochi chapter of Yi (Young Indians) a part of CII (Confederation of Indian Industry) and a platform for young Indians who visualize a developed and ideal India. This program is designed to invite attention to the problem of noise pollution from traffic and to suggest ways to minimize it. A “Horn Not OK Please” Poster designing competition was held at TocH School Auditorium where Dr. Madhavan Nair (Former Chairman ISRO) in the presence of Mr. George M George (Executive Director, The Muthoot Group), Mr Pramod B Nair and Ms. Anuradha Ganesh (Executive, Young Indians & Confederation of Indian Industry-Southern Region) gave prizes to the winners.
E-Toilet at Indira Priyadarshini Children’s ParkThe Muthoot Group, with the support of Credai Clean City Movement and Eram Scientific Solutions (P) Ltd installed the award winning E-toilet at Indira Priyadarshini Children’s Park, Ernakulam, Kerala. The Park is a favourite play area for children in the busy and crowded city of Kochi where space is at a premium and children have to depend on public play grounds and parks for their outdoor activities. The toilet incorporates the latest technology in waste management and water conservation. Its usage is hassle free and itself cleans automatically.
Centre for Creation of Traffic AwarenessA ‘Centre for promoting/creating Traffic Awareness’ was inaugurated at the office of the Assistant Commissioner of Police (Traffic), Kochi, Kerala. Through this measure an ongoing and effective effort is being made to awaken in the offenders, a sense of awareness of the magnitude of the harm that could result from such flouting of traffic rules and also teach them how their own lives could be safer and easier if every driver and pedestrian on the road follow the rules.
Mini Marathon for raising funds for Cancer and Palliative Care patientsOn the eve of World Cancer Day, Muthoot Finance, the flagship company of The Muthoot Group and sister concern of the Muthoot M George Foundation organized a mini marathon race in association with Y’S Men International to raise funds for Cancer and Palliative Care patients at General Hospital Ernakulam. The run was named “Golden Race for cure” and several hundreds of people participated in the race.
Traffic IslandHigh mast lighting system & beautification of traffic island in the accident prone Ramanattukara By-pass junction, Calicut is being sponsored by The Muthoot Group. Mr. George Alexander Muthoot, Managing Director presented the lighting system to the Ramnattukara Panchayat.
Socio-Economic DevelopmentMuthoot has always been in the forefront to lend a helping hand to raise up the marginalized and underprivileged to the mainstream. The most vulnerable in society are women and children and therefore many of the welfare activities of Muthoot are aimed at causes affecting women and children.
Paul George Memorial TournamentConstituted in the memoriam of our beloved Executive Director, Late Shri Paul M George, Paul George Memorial Tournament is a sports platform created for the government school students who have been unable to get an opportunity to showcase their cricket talent. The tournament in its first edition witnessed 128 students from 8 Delhi Government schools. The winning team was awarded with Rs 50,000 and the runner up team with Rs 25,000. An educational scholarship of Rs 10,000 has also been awarded to the best player from each team while two other best players have been selected as the ball boy for the Delhi Daredevils home matches in the IPL season VI. 8 Most Valued Players selected from the 8 teams as well as 15 Man of the Matches during the Tournament are also being trained at the St. George’s Sports Academy for a year without any fee.
Marriage Assistance for girlsMarriage of daughters is an expensive affair and there are certain norms which have to be followed for social acceptance. Due to financial constraints, very often, the families with low incomes are at a dead-end when the marriage of their daughters comes up. The Muthoot Group, through the Muthoot M. George Foundation has been constantly extending financial assistance to young women, especially the daughters of widows and girls from backward families who are getting married.
Muthoot M. George Foundation Excellence Awards
Cash awards and citations to toppers from 200 government schools in 7 DistrictsSensitive to the fact that most of the students in Govt. schools are from the economically weaker section of the community and that their learning environment is far from optimum, Muthoot has established Muthoot M. George Foundation Excellence Awards for toppers of 200 government schools across 7 educational districts. The award carries a citation and a cash prize of Rs. 2500/- and are distributed at individual functions held at each centre in the presence of the school authorities, teachers and parents. The aim towards this award is to recognize a student’s efforts and further motivate the students to pursue their drive towards excellence.
Award to toppers in Infant Jesus School and St. Thomas CollegeApart from these Government school awards, the Muthoot M. George Foundation Excellence Awards are also given to the best students of the Department of Commerce, St. Thomas College, Kozhencherry and the top students of Infant Jesus Anglo Indian School, Thangassery, Kerala.
Examination CounsellingIn order to combat Exam Phobia which often results in the gap between ability and performance of students, Muthoot M George Foundation organised an examination awareness building class for the students in association with Fr. John Puthuva, Bharathmatha College, Thrikkakkara. This counselling not only abated the students anxiety about exams but also, made them aware of the most effective ways to approach the exams and answer the questions for obtaining maximum scores.
Donation of Heavy Duty Electric Sewing Machines to physically challenged personsUnder the auspices of Muthoot M George Foundation, six ‘Merritt’ high speed sewing machines were distributed to physically challenged individuals at Edakkara, Calicut, Kerala. The necessary training on the usage of these machines was also imparted to the beneficiaries so that they could be competently and gainfully be self- employed in areas such as bag making, upholstery work among others. This has enabled them to be independent and capable of earning their own livelihood and also support their families.
Donation of sewing machines through Kandanad DayaraSewing machines were donated to 50 deserving families through Kandanad Dayara. The beneficiaries were identified by the Dayara after ensuring that they had the necessary training in tailoring to earn their livelihood as tailors using the donated machines. The distribution function was arranged in the presence of local councillors and panchayat members through a transparent distribution process. Those enabled to be gainfully employed through the above initiatives have also been set free to progress towards a better social and economic position. Depending on their individual initiative and application, they also have the potential to improve their individual business and become job providers in future.
Christmas Celebrations at Ernakulam General HospitalMuthoot M George Foundation organised Christmas celebration for Cancer patients at Ernakulam General Hospital. Present on the occasion were Ernakulam District Collector Shri Sheik Pareed (IAS), The Muthoot Group Joint Managing Director Shri George Thomas Muthoot and The Muthoot Group Executive Director Shri George M George. The District Collector congratulated the Directors of Muthoot Group for bringing happy moments into lives which are mostly riddled with pain and suffering.
Food DistributionIn connection with the birth centenary of our Founder Chairman, food was distributed to all in-patients of the General Hospital, Ernakulam on 4th and 5th of February, 2012. Breakfast, lunch, evening tea and snacks as well as dinner was provided during these days. Since the patients at the hospital are mainly people from economically backward segments, this measure was well appreciated. Under the auspices of Muthoot M. George Foundation more such food distribution programs are planned for the future as well.
Financial Assistance to economically backward for treatment of serious illnessesFinancial assistance is given to patients from poor families affected by serious illness like cancer, heart problem, kidney disease etc. The Muthoot M George Foundation has working arrangements in this respect with leading hospitals in various cities. The only criteria for selection for assistance are their financial position. Thousands of families have been benefitted through this initiative.
Notebook and school uniform distribution
Notebook distributionSchool opening time is tough on the economically backward families as they have to find money to equip their children with the necessary paraphernalia of schooling. Understanding this need, Muthoot Finance distributed fifty thousand note books to children from poor families in Andhra Pradesh, Tamil Nadu and Karnataka during 2010 & 2011. This gesture, besides being of assistance to the children, also earned the goodwill of the community.
Distribution of School uniformsMany school children from economically weaker and BPL families drop out of school as they cannot meet the expenses of new school uniforms. In order to help overcome this barrier to the spread of education, every year, school uniforms are distributed to needy children in Government Schools through the branches of Muthoot Finance. Several hundred children have benefited through this initiative.
Free Health Check Up for Police PersonnelThe Muthoot Group in association with Delhi Police Force conducted ‘Delhi Police Heart & Eye Checkups Camp’, a nineteen-day camp at NDMC Hall, Lodhi Road, New Delhi on March 12, 2013. The camp was supported by Foundation for Social Awakening (FSA) and Paysuni Charitable Trust and Fortis Escorts Health Institute. A team of doctors, nutritionists and paramedic staff from Fortis hospital, were present at the camp to provide free health checkups and consultation to the police personnel. Basic health checkups like physical examination, BMI, blood pressure, blood sugar, ECG and ECHO (if required) were provided.
Ball Boy Selection for IPL 6The “Muthoot Dus Ki Toli” initiative entailed the selection of Ball Boys & Girls for the IPL season VI Delhi home matches. Out of the 3500 less privileged kids living in the slum areas of Delhi and Kochi, 64 kids have been selected who now not only stand to win a chance of meeting their cricket icons but also be one among them outside the boundary. The selection was done in association with Magic Bus (NGO) through a rigorous search in the North, East, West and South regions of Delhi and Kochi. This initiative by The Muthoot Group is towards the cause of children’s rights to live, learn and grow well across Delhi and Kochi, especially who harbour real talent for cricket and other sports and is a small step in the realization of their dreams of meeting and watching their cricket idols live in action!
The Muthoot Group flags off its Golden Bat for IPL 6 seasonKochi, 10th April 2013: The Muthoot Group, one of India’s leading and diversified business conglomerates flagged off its Golden Bat as part of their Corporate Social Responsibility initiative undertaken for the 6th IPL session association with Delhi Daredevils association.
The flag off event was inaugurated by Mr. George Alexander Muthoot, Managing Director, Muthoot Finance Ltd, along with Mr. George M Jacob, Director, Muthoot Group, Mr K R Bijimon, Chief General Manager, Muthoot Finance Ltd, Mr Cherian Peter, Chief Marketing Officer, Muthoot Finance Ltd and other senior officials.
The Golden Bat is 25X6 feet in size and will travel across India, especially to areas where Delhi Daredevils will be playing; the southern cities which it would travel include Bangalore, Chennai and Hyderabad etc. The people irrespective of their favorite teams will be asked to sign on the bat and Muthoot Group will donate a certain amount of money for each signature present on the bat to an NGO for the education of underprivileged kids of slum.
Speaking on the ocasision Mr George Alexander Muthoot, Managing Director, Muthoot Finance Ltd said: “The core idea behind such an initiative is to encourage and build an emotional connect with the people across the country and to join together in empowering the underprivileged through education”.